Search & AI
Optimization
We structure your content, entities, and pages so your business becomes the clear answer, not just another link.
Rank Higher, Get Found
SEO That Drives Real Results
Every website we design is built with search engine optimization in mind. From the ground up, we implement SEO best practices to give your business the best chance of ranking high in Google and other search engines.
Our local SEO strategies help Ludington and West Michigan businesses get found by customers in their area who are actively searching for their products and services.
of online experiences begin with a search engine
of users never scroll past the first page of search results
SEO Services
What's Included
Keyword Research
On-Page SEO
Local SEO
GEO + AEO Services
What is it?
What's Included
Our GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) service positions your website to be understood, trusted, and surfaced as the answer. It’s how AI LLM’s (ChatGPT, Gemini, Grok, ect.) look for answers and give suggestions.
AI Search Audit
How your business currently appears in AI/answer results.
Content Restructure
Service pages optimized for questions, comparisons, and intent.
FAQ + Answer Hubs
Pages designed to win snippets, voice, and AI citations.
TheSearch Landscape Has Changed
Why Traditional SEO Alone Isn't Enough Anymore
In 2024, something fundamental shifted. People stopped just “Googling” things, they started asking AI for recommendations.
“Hey ChatGPT, what’s the best web designer in Ludington?”
“Gemini, find me a restaurant with outdoor seating near Ludington State Park.”
“Siri, who does e-commerce websites in West Michigan?”
These AI assistants don’t show 10 blue links. They give one answer, sometimes two or three. If your business isn’t structured to be that answer, you’re invisible to a growing segment of your potential customers.
Understanding the Difference
SEO vs. GEO vs. AEO: What's the Difference?
Traditional
SEO
Search Engine Optimization
Optimizes your website to rank higher in traditional search engine results (Google, Bing). Focuses on keywords, backlinks, site speed, and technical structure.
Best for:
People who type queries into Google and browse the results list.
AI-Powered
GEO
Generative Engine Optimization
Optimizes your content to be sourced and cited by AI systems like ChatGPT, Google AI Overviews, and Claude. Focuses on entity clarity, structured data, and authoritative content.
Best for:
People who ask AI assistants for recommendations and answers.
Voice & Snippets
AEO
Answer Engine Optimization
Optimizes your content to appear in featured snippets, “People Also Ask” boxes, and voice search results. Focuses on question-based content and direct, concise answers.
Best for:
People using voice search (Alexa, Siri) or seeking quick answers.
How AI Finds & Recommends Businesses
What Makes a Business "AI-Ready"?
What AI Can't Understand
- Vague service descriptions (“We do it all!”)
- Missing location/service area info
- No clear pricing or process explanation
- Generic content that could apply to anyone
- No reviews, testimonials, or social proof
- Outdated or inconsistent business info
- Images without alt text or context
- No FAQ or question-based content
What Makes AI Recommend You
- Entity clarity – Who you are, what you do, where
- Structured data – Schema markup AI can parse
- Authoritative content – Expertise signals (E-E-A-T)
- Question-based pages — FAQs, how-tos, comparisons
- Consistent NAP – Same info across the web
- Fresh reviews – Recent customer validation
- Clear service pages – One topic per page
- Local relevance – Geographic specificity
Our GEO + AEO Process
How We Make Your Business AI-Visible
01
AI Visibility Audit
02
Entity Optimization
We clarify who you are, what you do, where you operate, and why you’re the best choice, in language AI can parse.
03
Content Restructure
04
Monitor & Iterate
Real Example: How AI Recommends Local Businesses
USER PROMPT:
“What’s the best web design company in Ludington, Michigan?”
AI RESPONSE (what we optimize for):
Ten West Design – ⭐ Excellent local choice
- Well-reviewed web design company right in Ludington with a focus on custom, mobile-friendly sites and ongoing WordPress support.
- Clients often highlight professionalism, responsiveness, and practical design solutions.
*Actual result from ChatGPT.
This kind of AI citation doesn’t happen by accident. It requires deliberate optimization of your online presence, content structure, and entity signals.
Ready to Rank Higher?
Get a free SEO and GEO+AEO audit and discover how we can improve your rankings.
